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Last Revised: May 10, 2021

Your privacy is important to us. And we want you to know how we collect, use, transfer, and store personal information that identifies or could reasonably identify an individual.

This Privacy Policy (“Policy”) describes how The Furnace Store (referred to as “we” or “us” or “our”) collect and use personal information when you access or use our products, offerings, services, websites, software, applications, or otherwise interact with us (collectively “Services”) or when we receive your personal information from third parties, such as subcontractors, dealers, distributors, or other third parties that we work with.

For certain Services, there may be a separate privacy policy or a separate written agreement (e.g., an end-user license agreement) between you and us—and, in such instances, that other privacy policy or separate written agreement controls.

We may revise this Policy at any time. And when we do, we will notify you that revisions have been made by, for example, updating the revision date provided above or, if circumstances warrant, by contacting you directly via email or traditional mail. Please review this Policy each time you access or use our Services, so you can stay informed about our current privacy practices. By accessing and using our Services, you are signifying your agreement with and to this Policy. If you do not agree to or are otherwise uncomfortable with this Policy, you should not use, or immediately discontinue your use of, our Services.

Information We Collect and How We Collect It.

We collect personal information in a variety of ways during our interactions with you. For example, we may collect personal information when you create an account or use our Services alone or in conjunction with products and services provided by us, our corporate affiliates, or our subcontractors. You, of course, are not required to provide certain personal information when we request it, but then we might not be able to provide you with the Services or respond to your questions and comments.

The type of personal information we collect depends on the particulars of your interaction with us, your choices, and applicable law. But the following are examples of personal information we may collect and when we may collect it.

Information You Voluntarily Provide: We may collect information that you voluntarily provide to us or our corporate affiliates, such as your name, your email address, your physical address, your phone number, your demographic information, your birthdate, your employment history, your transactions with us, any feedback you provide, your credit card information, your preferences, your warranty claims, your customer-service requests, your technical-service requests, or any other information that you may provide to us. You may voluntarily provide this information to us electronically when you use our applications, websites, products, or other Services. Or you may also provide this information to us manually, such as when you provide us with a physical document, contact us by phone, submit a warranty-registration card, or provide your information at a product showroom or kiosk.

Usage/Account Information: If use of a Service requires you to create an account with us, we may collect information about your account credentials (e.g., password, user-ID, authentication information), your use of the Services or products associated with the Services, or any other information associated with your account. And we may collect information obtained about you from a third-party service (e.g., Facebook, Google) when you use these services to create or log in to the account, pursuant to that third party’s authorizations and practices.

Automatically Collected Information: We may also collect information automatically. For example, when you use our Services, we may collect information about how and when you used our Services, the actions you performed or requested through the use of our Services, the type of device used to access our Services, your location (which may be provided by the device you are accessing our Services from), and your IP address. We may also use “cookies” and other automated tracking systems (also see Section 10 below) to collect information about you. For example, we may also collect information regarding the use of other website, apps, and online services.

How We Use the Collected Information.

We use your personal information to provide you meaningful interactions with us, to fulfill our contractual and legal obligations, to advertise to you about our products and services or those offered by third parties, and to advance our legitimate business interests. We describe below how we use or share (also see Section 3) the information we collect and provide some examples of what we do.

  1. To Communicate With You: We may use your personal information to send you updates, technical information, warranty information, recall information, marketing information, reviews or feedback information, or customer-service information related to the Services or Equipment you used or purchased.
  2. To Provide Requested Information, Equipment, or Services: We may use your personal information to administer any account you may have with us, to provide interactivity and automated actions by or through the Services and Equipment, to update, repair or otherwise maintain the Services and Equipment, to transact commerce or billing, or to personalize the Services and Equipment for you.
  3. To Comply With Our Contractual, Legal, and Regulatory Obligations: We may use your personal information to respond to legitimate requests from law enforcement, regulatory bodies, or other competent authorities, to protect the safety, rights, and property of us and others, to address legal claims and disputes, or to prevent or investigate crime, fraud, cyber risks, and risks in general.
  4. To Establish a Potential Commercial or Employment Relationship With You: We may use your personal information to evaluate a potential business relationship with you, including the potential extension of credit to you. And if you apply for employment or currently are or previously were an employee, we may use your personal information to make employment and personnel decisions or use the information to improve and manage our internal processes and procedures.
  5. To Conduct Research and Development: We may use your personal information to improve our Services and Equipment or the services and equipment of third parties. We may use your personal information to develop new offerings, develop and conduct training, and maintain and improve the security of our Services and Equipment. And we may do this internally, with our corporate affiliates, or with third parties.
  6. To Analyze the Usage, Performance, Specifications, and Operation of the Services and Equipment: We may use your personal information to analyze the Equipment and Services you use and the way you may be using them—often to provide customer support or help you resolve technical issues. Some of our Equipment may be making inferences about your activity and the occupancy within your environment by, for example, monitoring changes in ambient temperature or motion adjacent the Equipment. We may also use your personal information to analyze our performance, monitor trends, provide automated adjustment of the Equipment, investigate suspected violations or malicious or illegal activity, and for internal business purposes and development.
  7. To Advertise and Market to You: We may use your personal information to send you promotional offers, targeting advertising, and general marketing communications (“Ads”), about our Services or Equipment or the services, equipment, or other offerings of third parties. For example, we may send you Ads on behalf of third-party dealers and distributors of our Equipment or Services or on behalf of third parties that provide equipment and services that interact with or support ours; but when we provide such Ads we do not provide your personal information to those third-party dealers or distributors. Or we may send you Ads regarding products or services—whether ours or those of third parties—that we believe may be of interest to you. And we may use your personal information to understand how you interact with these Ads.
  8. To Further any Purpose Described to You When the Information Was Collected.


We may share your personal information with the following persons or entities, for the following purposes or for purposes as otherwise described in this Policy.

With service providers. We may share information with third party service providers—such as agents, contractors, dealers, distributors, or other companies—to provide Services or Equipment on our behalf, to assist us with the provision or development of such, or to help us with our internal processes. For example, we may engage third-party service providers to provide marketing, advertising, communications, infrastructure, IT, or processing services. Or we may work with third-party HVAC technicians, service providers, or dealers to provide the Services or Equipment to you on our behalf. Further still, we may work with third parties to develop and improve our Services or Equipment.

With third parties. We may share information with third parties—dealers, distributors, other companies, or contractors—that provide our Services or Equipment to you. As one example, we may share your personal information with dealers and distributors of our equipment to help us maintain or improve the Equipment we provided to you, to help us manage our relationship with you, or as otherwise necessary for the operation of our business. We may also provide your personal information to dealer and distributors of our equipment to help them fulfill or support their obligations to you, such as providing warranty service or repair or distributing recall information.

Some of our Services or Equipment may link to products or services of third parties whose privacy policies may be different than ours. If you provide information to a third party, then their privacy policy will control the information you provide to them.

For legal proceedings. We may share information as required for legal proceedings and processes, including i) responding to requests for information from public, regulatory, judicial, governmental, or law-enforcement agencies, ii) complying with our legal obligations or when we, in good faith, believe the law requires it, iii) investigating or enforcing potential violations by you of our terms and policies, or iv) protecting the rights, property, or safety of us or others.

With your consent. We may share information collected from you for any purpose that you consented to, that you directed us to do, or that is reasonable required to accomplish a task or Service you directed us to do.

We do not sell your personal information to third parties unless we have your consent.

However, we may, without your consent, provide third parties information that has been de-identified, aggregated, anonymized, or otherwise processed so that it does not reasonably identify you to, for example, perform research, advertising, marketing, internal business, strategic planning, vendor management, and development on our or the third party’s behalf.


We may retain your personal information as long as necessary to accomplish the purposes and uses outlined in this Policy, but no longer than is permitted by applicable law. When and where required by applicable law, we will delete your information. But even when we delete your information from active databases, such information may be retained in dormancy on automatic back-ups.

Your personal information may be stored locally on the Equipment, locally on devices connected to the Equipment or Services, or remotely on servers located in the United States or other jurisdictions. (Also see Sections 6 & 7 below.)


We use reasonable administrative, physical, and technological security measures to safeguard your personal information against theft or other unauthorized access, use, or modification. And we require relevant third parties to, through contracts, do the same. The security measures we use are designed to provide a level of security appropriate to that personal information.

Unfortunately, no security measure or combination of security measures is perfect. As such, we cannot guarantee the security of your personal information that we have collected.

EEA Individuals

Our Services are intended for users located in the United States and Canada. But, to the extent you are in the EEA, you may have certain rights under the law regarding the collection and processing of the personal information you have provided to us. In such cases, we will process your personal information only in the following instances:

You have given consent. We may use your personal information if you have given us your consent for one or more specific purposes. For example, you may consent to digital marketing or the use of cookies on our website. You may withdraw that consent at any time. You can manage or disable cookies at any time by adjusting your browser settings (also see Section 10).

To fulfill our obligations to you. We may use your personal information to fulfill our contractual obligations to you. For example, we may need to use your personal information because it is reasonably needed to provide the Services or Equipment you have requested, or to take requested steps for you before we enter into a contract.

To fulfill a legal obligation. We may use your personal information to comply with a legal obligation we are subject to.

To protect a vital interest. We may use your personal information to protect your vital interests or those of another person, or if necessary to perform a task carried out in the public interest or in the exercise of official authority vested in us.

For a legitimate interest. We may use your personal information if we have a legitimate interest in doing so. For example, we may use your personal information to send you updates about the Services and Equipment you used or purchased, or we may use your personal information to provide and improve the Services and Equipment.

To the extent that you are in the EEA, you have certain rights to access the personal information we hold about you. And you may ask us, to the extent provided by applicable law, to correct, erase, or restrict the processing of that information. If you would like to exercise one of those rights, please contact us at:


Our Services are intended for those who are 18 years of age or older. However, if you are between the ages of 13 (or the equivalent minimum age in your jurisdiction) and 18, you agree you will only use the Services under the direct supervision of a legal guardian or parent who has agreed to our Terms and this Policy for themselves and on your behalf. You may not use our Services if you are under 13 years of age. We do not knowingly collect or store any personal information from anyone under the age of 18 unless we believe we have received consent from that person’s legal guardian or parent who has agreed to our Terms and this Policy.

Automatically Collected Information

As described in Section 1, we may automatically collect information about you whenever you visit our website or interact with our Equipment or Services. For example, these automated systems may collect information about the browser you are using, your device’s operating system, or the duration for which you used our Services or Equipment. The following are some examples and descriptions of the ways in which we may automatically collect information:

Cookies are small files that are stored on your device (e.g., computer, mobile phone) when you visit or access some of our Services through a web browser. Cookies can, among other things, remember your preferences, remember your login information, and track your visits to our websites. By doing this, the cookies help us customize your experience with our Services. We use the following types of cookies:

Necessary cookies: These cookies are essential to enable basic functions on the website and make the website usable. Once you close your browser, these cookies disappear.

Functional cookies: These cookies enable the website to save information which has already been entered (such as language choices or your location), so that we can offer you more personalized functions. These cookies collect anonymous information and cannot track your movements on other websites.

Website Analytics: We use a web analytics service, Google Analytics. This service uses cookies to collect information such as your IP address or other identifiers, browser information, and the content you view. Google Analytics uses this information on our behalf for the purpose of analyzing how visitors use our website, the number of users on our website, the location of our users, the most frequently used parts of our website, the most commonly used browsers of visitors to our website, and the interests of our users.

You can manage or disable cookies at any time by adjusting your browser settings. You can also set your browser to notify you when you receive certain cookies, giving you the chance to decide whether to accept it or not. Browsers are different, so refer to the settings menu of your browser for instructions on how to change your cookie preferences. If you choose not to receive cookies, our website may not function properly and certain services may not be available. You can find out more information about cookies and how to manage them by visiting the website You can also find out how to disable Flash cookies visiting for details.

If you have questions or comments about the use of cookies on our website, please contact us at

Your Choices

By providing your personal information to us, you agree to the collection, processing, international transfer and use of that information as set forth in this Policy. Where required by applicable law, we will ask for your explicit consent.
You may also have the right to lodge a complaint with a supervisory authority.

Direct Marketing

We may process personal information provided by you for marketing purposes. You may have the right to opt-out of our use of your personal information for electronic marketing purposes. If you have received electronic marketing communications from us and would like to submit an opt-out request for these marketing communications, you can let us know by email at You may also use, if provided, the opt-out mechanism at the bottom of our electronic marketing communications to change your marketing preferences or opt-out of all electronic marketing communications.

Contact Us

If you have any questions about this Privacy Policy or the information we have collected about you, please contact us by email at

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